Corporate Branding
Huffington Post and AOL Deal: A disaster in the making
I see a lack of real strategy on building a bigger online community and more of a move towards adding revenue based on targeted groups.
Read MoreThe You Brands: When Loyalty is Personal
The brands that convey the most customer loyalty like Apple, Coke and Nike are the you brands. The brands that convey your personalized experience that empowers you as part of a greater community.
Read MoreBuy a Logo Online and Be a Brand – Why That Doesn’t That Work
Brand strategy is the connection between your marketing goals and your customers’ experience. How you position your brand defines who comes to buy, why and how to build your market.
Read MoreEnlisting Your Own Army of Brand Loyalists
So do you have what it takes to enlist your own army of brand followers? Take a look at how you interact with your customers and ask yourself if you are worthy of their loyalty.
Read MoreWhat’s with the Chevy Volt tagline: More car than electric”
With branding and tag lines you focus on the simplest words that convey meaning and differentiation to the potentially most loyal consumer.
Read MoreHow the Gap fell through the gap
The shocking part about the Gap’s disastrous misstep is that it shows their lack of connection to their own consumers, which is incredibly important.
Read MoreFiat Get’s the Brand Right with New Dealerships
Do you think the same guy who’s selling you a a Chrysler Le Baron or Jeep Wrangler can sell you a Fiat 500? Not on your life. Fiat is doing it right by launching 200 new dealerships in the U.S.
Read MoreWhy the Toyota Brand Won’t Sink
Although Toyota has taken a media beating in the last few weeks because of two recalls on popular models, In my opinion they will not fall permanently from grace.
Read MoreAre Chain Store Brands Authentic Local Businesses?
I don’t think all multiple store chains are killers of authenticity. Fundamentally, what do they provide that’s not being served to the consumer? And is it real in how it connects to consumers’ experience?
Read MoreBeer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
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