Corporate Branding
What’s with the Chevy Volt tagline: More car than electric”
With branding and tag lines you focus on the simplest words that convey meaning and differentiation to the potentially most loyal consumer.
Read MoreHow the Gap fell through the gap
The shocking part about the Gap’s disastrous misstep is that it shows their lack of connection to their own consumers, which is incredibly important.
Read MoreFiat Get’s the Brand Right with New Dealerships
Do you think the same guy who’s selling you a a Chrysler Le Baron or Jeep Wrangler can sell you a Fiat 500? Not on your life. Fiat is doing it right by launching 200 new dealerships in the U.S.
Read MoreWhy the Toyota Brand Won’t Sink
Although Toyota has taken a media beating in the last few weeks because of two recalls on popular models, In my opinion they will not fall permanently from grace.
Read MoreAre Chain Store Brands Authentic Local Businesses?
I don’t think all multiple store chains are killers of authenticity. Fundamentally, what do they provide that’s not being served to the consumer? And is it real in how it connects to consumers’ experience?
Read MoreBeer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
Read MoreBrand behind the brand: Flickr is now from Yahoo
Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.
Read MoreApple’s Next Move and why it’s not a Netbook
Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.
Read MoreApple brand up, Microsoft down – What recession?
Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales
Read MoreWhat is the Wells Fargo brand as it expands through Wachovia territory?
“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…
Read More