Corporate Branding
What is your brand’s end result? Know your outcome!
How do we choose, as consumers? How can brand value be positioned correctly with the brand name, the identity and the strategy that pitches the brand? These are tough questions that just don’t get enough attention because companies, non-profits and organizations are too busy selling what they already have – their products – not the customers’ solutions.
Read MoreHertz eats Dollar Thrifty Rental Car- more brands or fewer options?
Similar to the hospitality industry, the rental car market is attempting to gain efficiencies for the back end—the order taking and inventory management portion of the market—while having different products for different customers and needs.
Read MorePeets brand sells to a German conglomerate— is that all bad?
Peet’s Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is this all bad? Is it a local company being swallowed up by a giant again? Not really—it’s an opportunity for stable growth and staying true to their values — what? How can that be? Extending and expanding value When…
Read MoreMarketing with Amazon and Google can help local businesses
In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.
Read MoreBrand Engagement – the result of an integrated approach
Brand Engagement is the holy grail for most marketers involved in brand building. When you’ve captured the customer relationship you have them envolved and engaged at multiple levels.
Read MoreJC Penney drops coupons and loses loyal customers
When you remove the system that motivates and builds a brand and buying relationship with a loyal customer, you are abandoning your primary loyal customers.
Read MoreJCP – Big changes for 100-year-old retailer
The big shift branding-wise I both like and am concerned about is how they’re new brand mark does not directly connect to the old Penny’s. There’s no reference to the old brand. It’s kind of an updated American flag look with the initials jcp. Who’s that?
Read MoreThe Starbucks Channel — the perfect way to connect to their brand
Starbucks radically gets they are not a seller of coffee and donuts. They really get that they are selling experiences and a location, a place to be and be with others in your own world and an environment that brings a world to you.
Read MoreBranding Steve Jobs — in a doll
What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?
Read MoreWhat’s your brand cool?
So the brand is really a creation of our personality and chunk of our identity in our lives. It’s our story combined with the brand’s story.
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