Consumer Brands
What is the Wells Fargo brand as it expands through Wachovia territory?
“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…
Read MoreFiat brand good for Chrysler brand? You bet.
When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment
Read MoreThe Label Tastes Good – why perception creates brand value
So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.
Read MoreYouTube Brand pays off. $132 billion worth.
It’s now clear what the Google owners of YouTube plan to do with this unique brand. They spent a fortune — $165 billion for this destination site that had not even a million in revenue at the time. But YouTube was “the new idea” that became the winner as a destination site to view videos…
Read MoreBrands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers
Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising
Read MoreAsk.com Algorithm Campaign -where’s the brand message?
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?
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