Consumer Brands
Beer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
Read MoreBrand behind the brand: Flickr is now from Yahoo
Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.
Read MoreApple’s Next Move and why it’s not a Netbook
Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.
Read MoreSmart Phone Wars, Why the iPhone Wins
With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?
Read MoreWhy I love my Flip video camera
The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera
Read MoreAsk Jeeves is Back! – the butler’s back in the UK!
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.
Read MoreApple brand up, Microsoft down – What recession?
Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales
Read MoreTropicana’s big mistake. Where’s the orange and the straw?
Tropicana got lost in the world of generics. It was just another white container with a picture of orange juice pouring. Consumers were saying where’s the orange with the straw?
Read MoreWhat is the Wells Fargo brand as it expands through Wachovia territory?
“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…
Read MoreFiat brand good for Chrysler brand? You bet.
When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment
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