Consumer Brands
The Touchpoints of Customer Service – That “Good Vibe” Feeling
If you’re like me most of your banking is done online these days. I go the accounts area, pay bills, move money around and occasionally check out other services, all with no person involved. I then deposit checks at nonhuman ATM machines. I usually only interact when I need something fixed or just plain don’t…
Read MoreWhatever happened to retail window displays?
This was the time when retail was immediate and visual as you passed one store front after another. Seeing if you could get pulled into the store by what’s in the window.
Read MoreO.co? Branding the wrong name for Overstock.com
Rule 1. in building brands is evolve value and keep building on what you have. Most companies that have dumped an old name for a new one to try to “reinvent” themselves have run head on into customer confusion.
Read MoreIf You Dominate in Sales Are You the Best Brand?
Denny’s may be a top restaurant chain but its focus is on one segment of the market. It may not be my brand. Gap may be a great clothing brand to some but it’s limited to the demographics where it succeeds, just like Jack in the Box
Read MoreHuffington Post and AOL Deal: A disaster in the making
I see a lack of real strategy on building a bigger online community and more of a move towards adding revenue based on targeted groups.
Read MoreThe You Brands: When Loyalty is Personal
The brands that convey the most customer loyalty like Apple, Coke and Nike are the you brands. The brands that convey your personalized experience that empowers you as part of a greater community.
Read MoreBuy a Logo Online and Be a Brand – Why That Doesn’t That Work
Brand strategy is the connection between your marketing goals and your customers’ experience. How you position your brand defines who comes to buy, why and how to build your market.
Read MoreEnlisting Your Own Army of Brand Loyalists
So do you have what it takes to enlist your own army of brand followers? Take a look at how you interact with your customers and ask yourself if you are worthy of their loyalty.
Read MoreCredit unions have a solid following but what happens when customers just fade away?
When you think your consumer brand is well-known and enjoys incredible loyalty, that you can’t possibly loose your core customer, be wary. No matter how loyal customers are, they can desert you, especially if they, well, age and die off.
Read MoreYahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.
Yahoo seems to have no idea what it’s trying to do with it’s site. They don’t even power their own own search now that it has been “outsourced” to Microsoft.
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