Consumer Brands
The Power of Visual Branding and Marketing
Where the brand connects and conveys value and meaning through all media In today’s crowded online landscape, connecting with the customers and audience you care about is essential. We operate in a visual marketplace where everything we see influences our memory and desires. The importance of visual marketing has only grown, and brands must focus…
Read MoreUrban Places: Creating the Third Place
Where Creativity, Collaboration, and Connection Drive Economic Value Sociologist Ray Oldenburg coined “third place” in his 1989 book, The Great Good Place. In this book, the author points out that there are three places people spend most of their time: the first place is home, our private world for family; the second place is work, where we…
Read MoreCommunity Building Should be at the Heart of Every Marketing Program
In today’s chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in the most interconnected era ever. This means reaching your desired audience can take immense time and effort with so many connection channels. This is where community building comes in as the center of your marketing strategy. Whether…
Read MoreThe Power of Place: Boosting Urban Real Estate Value By Creating a Destination
The strategies behind this are all centered on placemaking, the process of creating spaces and environments that are attractive, functional, and meaningful to the people who live, work and play in them. In urban locations, placemaking is critical to creating real estate value.
Read MoreTrader Joes vs. Whole Foods: Are they the same customers for different brands?
They in fact frequently like to be located near each other. The key to these symbiotic brands is their customers. They have similar customers whose behavior is very similar around product choice, product brands…and product beliefs
Read MoreA Simple Model for Understanding What Drives Consumer Behavior
Understanding People. In all of our work at Radiant, we strive to know who the customer is, and what their motivations are. How do we understand them? Why are some people influenced by colors, shapes, or appearance in ways others are not? Behavioral marketing is a strategic approach that focuses on understanding behavior and utilizing…
Read MoreEverything’s connected, brands don’t love you and where will people work?
We live in a changing and dynamic world of connection where work, brands, and people live. In reality, it’s about the broad meaning of a product or service to the consumer. We, consumers, more than ever, represent what we do and buy by our lifestyle and values. Our tribe. Who are you and what do you value?
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreMarketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience
How do you gain visibility with your brand and marketing in 2023? The world has changed so much for both businesses and consumers how you reach people and keep their attention has dramatically evolved. Technology is now driving many shifts in personalization, augmented reality, and AI to develop highly relevant and targeted content and experiences.
Read MoreThe Remote Effect: Branding and Marketing the New Work Place.
How will people work and live? That’s the big question post-pandemic. Remote working with Zoom, email, Slack, and more allows almost half of the U.S. remote-capable workforce to work at home at least part of the time. What does this mean for urban centers and downtowns that depend on being the center of the working…
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