Brand in a box – How great packaging tells a compelling story
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When you go to buy that next bottle of wine or that great craft beer think about what draws your attention and engages you. It’s about that image, that story portrayed throughout the packaging. It can be sophisticated or all-natural or very modern. Those images send a message to you about who that brand is and what they offer you. Here are some product brands that we’ve designed and launched.
Kids Organic
Creating complete meals for kids and moms
When RadiantBrands designed a line of organic kids meals we knew we had to appeal to, well kids as well as moms. Kids Organic was the first line of organic, ready-to-eat frozen meals targeting busy families that are looking for healthy foods for their kids to eat. Radiant created the name, developed the website and created the packaging for the six initial meals launched in Whole Foods Markets. These microwavable meals were easy to make, less than 2 minutes, and a complete meal for kids. our design goal was to create a look attractive to both kids and parents.
Bison Organic Brewing Company
Revamping packaging for the craft beer market
RadiantBrands developed Bison’s new organic package line, which focuses on food, flavor and the unique positioning of the product in the market. With this shift away from standard flavor profiles and developing unique packaging with illustrations and copy that tells a story to the consumer. The new packaging line is now out in the market and has increased sales and distribution of the Bison Brewing Company Brand.
Superior Farms Pet Provisions
Lamb and venison treats made in America
How do you know what’s really the right food for your pet? It’s hard to know where products come from and what the real source ingredients are. Superior Farms, the largest producer of lamb in the United States, decided they could provide quality product right from their farms for dogs and cats. RadiantBrands developed the name and branding that includes photos of dogs and cats in natural settings and depicts them as heroes that love the products. The design of the packaging the ingredient list and the focus on individual names of dogs and cats gave a personalized feeling to the brand. There are 16 SKUs with more in development and they are now distributed in more than 150 stores nationwide along with an e-commerce site that sells directly to consumers.
MyHealthHerbals
Finding a natural balance in health treatment
Radiant worked with an expanding online company in refining and developing its product packaging for their herbal supplements. After extensive research, we discovered their market focused on creating a path to wellness that was an alternative to medications primarily for women. By redesigning their product line and creating a light, and airy feeling to the label design online sales took off. Radiant ended up redesigning over 32 products that now sell internationally through their website.
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