Posts by Steven Donaldson
Fiat brand good for Chrysler brand? You bet.
When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment
Read MoreHP is more than a technology brand
Successfully building a brand is about creating a complete and repeatable user experience at all levels. One that is alive and keeps given feed back to the consumer and the consumer to the brand. It’s this relationship that builds powerful and strong brands. In the technology space the non-consumer focused IT brands (information technology for…
Read MoreThe Label Tastes Good – why perception creates brand value
So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.
Read MoreYouTube Brand pays off. $132 billion worth.
It’s now clear what the Google owners of YouTube plan to do with this unique brand. They spent a fortune — $165 billion for this destination site that had not even a million in revenue at the time. But YouTube was “the new idea” that became the winner as a destination site to view videos…
Read MoreBrands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers
Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising
Read MoreAsk.com Algorithm Campaign -where’s the brand message?
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?
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