Steven Donaldson, Author at RadiantBrands

Work, Play, Live: The New Trend in Residential Conversions

The transformation of central business district office space into mixed-use housing will build more resilient cities.

Urban Places: Creating the Third Place

Where Creativity, Collaboration, and Connection Drive Economic Value Sociologist Ray Oldenburg coined “third place” in his 1989 book, The Great Good Place. In this book, the author points out that there are three places people spend most of their time: the first place is home, our private world for family; the second place is work, where we…

How Do Cities Thrive? Urbanism, Attraction and the Right Story

Cities aren’t just collections of buildings, roads, and infrastructure. They’re living, breathing ecosystems shaped by human, economic, and geographic forces. City planners may manage the logistics of growth, while architects and developers create the physical landscape. But there’s a deeper element that separates thriving cities from those that fade away: the story they tell. This…

Community Building Should be at the Heart of Every Marketing Program

In today’s chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in the most interconnected era ever. This means reaching your desired audience can take immense time and effort with so many connection channels. This is where community building comes in as the center of your marketing strategy. Whether…

Your Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty

It’s the most visible representation of your brand presence and voice Have you ever landed on a visually stunning website only to leave frustrated because you can’t figure out what the company does? You’re not alone. The design is spectacular, with amazing photos, video, and sparse headlines, but as you navigate through the site, you…

How AI-Focused Marketing Will Change Everything for Commercial Real Estate

Imagine if Siri or Alexa could help your marketing be more agile, help you think outside the box, and provide nuanced conversations with campaigns In 2024, Artificial Intelligence (AI) will do this and more. And it certainly is more than just a tech trend; it’s a vital part of marketing moving forward, offering long-term solutions…

Adapting to A Revolutionary Shift in Office Use & Human Behavior

Adapting to A Revolutionary Shift in Office Use & Human Behavior
How the Office in America Changed Overnight

Shaping the Online and Offline Retail Customer Connection

Integrate Online & Offline Shopping for Retail Success: Connect with audiences & boost sales by understanding your customers on and off-line.

The Power of Place: Boosting Urban Real Estate Value By Creating a Destination

The strategies behind this are all centered on placemaking, the process of creating spaces and environments that are attractive, functional, and meaningful to the people who live, work and play in them. In urban locations, placemaking is critical to creating real estate value.