All Projects : United Ways of California
Objective
Creating a new that clearly builds value and understanding for the program recepients
Industry
Non-Profit
Services
Strategy, market research, naming, brand creation and marketing launch
Strategic Branding and Naming to Empower Working Families
United Ways of California sought to strengthen its support for low-income families across the state through a new program focused on financial empowerment. Radiant conducted market research and collaborated closely with stakeholders to create and launch "MyMoneyPath," a brand that emphasizes self-empowerment and financial growth.
