OBJECTIVE
Unify and revamp the brand for a cohesive and standout product line.
INDUSTRY
Retail Experience
SERVICES
Research, strategy, branding, and design
Craft Beer That’s a Retreat From the Ordinary
When this San Jose based brewery of craft beers came to us, they had never really thought through their brand and the product lines. With over15 ales and sour beers, all looking radically different, the brand needed to be unified under one look, one brand, and one tagline. Radiant created a new identity, along with new imagery, and brought a consistent look for the line of ales and sour beers. We transformed the look of their product line with an iconic mark that makes them unique on the shelf and highlights their tagline - A Retreat From the Ordinary. In 2018, they were distinguished with bronze and silver medals at national beer competitions.