MPEG LA and Via Licensing were major innovators in technology patent licensing. By merging, they aimed to create one of the world’s largest IP licensors, offering comprehensive solutions to emerging tech markets.

Radiant stepped in to deliver a seamless brand transition—naming, identity, web presence, and ongoing communications that would resonate industry-wide. Beyond creating a one-page interim site and developing a fully optimized web platform, we also managed press release messaging, oversaw the merging of LinkedIn accounts, and built a Wikipedia page to ensure consistent brand storytelling. https://www.via-la.com/ 

Through a coordinated strategy of design, messaging, and event branding, we introduced the unified identity on the global stage. High-profile industry conferences showcased the brand’s new direction, while our meticulous approach to press, social media, and online knowledge platforms ensured cohesive visibility. The result was a merger launch that reinforced the organization’s leadership in IP licensing and garnered widespread recognition.